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Field notes from inside the platforms.

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ChatGPT Ads Self-Serve Is Live: What Advertisers Need to Know

ChatGPT Ads Self-Serve Is Live: What Advertisers Need to Know

OpenAI opened its ads manager in mid-April and the minimum spend fell through the floor. A new auction just became reachable.

27 April 2026 · 6 min read

Google Ads AI Max for Search: What It Is and How to Set It Up

Google Ads AI Max for Search: What It Is and How to Set It Up

After months of limited beta, AI Max is on by default in most accounts. What it changes, what it takes over, and what to switch off.

13 April 2026 · 10 min read

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