Market notes

Where the industry is moving, and what it means for advertisers spending real money in it.

2 posts

Both sell you access. Only one of them is still useful on the day the platform says no. Here is where the two diverge.

9 June 2026 · 6 min read

For years visibility meant ranking. Buyers now start somewhere that has no first page — and being absent from it is a different kind of invisible.

11 May 2026 · 9 min read

Reading about it,
or living in it?

If any of this sounds like your week, the infrastructure side is what we do. Tell us the platforms and the markets.