Platform updates

What Meta, Google, TikTok, Snapchat and X shipped, and what it changes for a live account.

4 posts

The Future of Meta Ads Isn’t Better Targeting — It’s Better Inputs

For years, improving Meta performance meant giving the platform more instructions. That era is closing, and what replaces it is not a targeting setting.

27 July 2026 · 8 min read

After Meta Andromeda: Creative Is Becoming the New Targeting

Manual targeting has been losing ground for years. Andromeda finishes the job — and hands the steering wheel to whatever you put in the ad.

13 July 2026 · 9 min read

ChatGPT Ads Self-Serve Is Live: What Advertisers Need to Know

OpenAI opened its ads manager in mid-April and the minimum spend fell through the floor. A new auction just became reachable.

27 April 2026 · 6 min read

Google Ads AI Max for Search: What It Is and How to Set It Up

After months of limited beta, AI Max is on by default in most accounts. What it changes, what it takes over, and what to switch off.

13 April 2026 · 10 min read

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